Nykaa.com

"Driving creative excellence and strategic design across multiple verticals at Nykaa, enhancing brand identity and user engagement through innovative visuals and seamless team management."

At Nykaa, I managed four key verticals:

A dedicated grooming and fashion app for men.

Nykaa’s in-app beauty streaming platform.

 A B2B platform for beauty products.

A quick commerce segment in Nykaa app. 

Top Projects That I Led In Nykaa

Nykaa Man:
App UI Revamp

Nykaa Man, a grooming and fashion app for men, required a UI overhaul to shift from its mass-oriented design to a more premium, user-focused experience. The challenge was to create a modern, sleek interface that aligned with the brand’s upscale positioning while addressing existing design issues. 

Nykaa Now:
App Hompage UI Design

Nykaa Now is a new quick commerce platform for beauty and makeup products, offering a 3-hour delivery service. The goal was to design a homepage UI for its beta launch that catered to the Nykaa audience while aligning with the aesthetics of the existing Nykaa app.

Nykaa Man:
Big Blue Sale 2024

Nykaa Now is a new quick commerce platform for beauty and makeup products, offering a 3-hour delivery service. The goal was to design a homepage UI for its beta launch that catered to the Nykaa audience while aligning with the aesthetics of the existing Nykaa app.